So, this is me.

My name is James Caig, and I’m a communications planner working in London.

The idea behind see what happens is to live out the kind of credo I often talk to clients about – namely to learn by doing. I’m not technically minded, so I’m about learning about blogging as I go. I have a rough idea of what the blog is going to be about – but again the intent is for that to take shape over time.

There will probably be more rigorous blogs out there, covering planning specifically. And I’ll no doubt touch on that from time to time.

I hope though to be able to reflect most what it is that I love about the job of planning, and indeed marketing. It’s my belief that an interest in all manner of subjects can be brought to bear on planning tasks and the challenges of marketing the way it is now. You can’t be interesting if you’re not interested.

Or, as Joe Strummer put it, ‘No Input, No Output’

If you want to get in touch you can find me here, or email me on caigjames@googlemail.com