So, in the end, the only way to get started was to actually start.

And, of course, there’s now the urge to use The First Post as a a real statement of intent, an opportunity to say Something Significant; it feels like here is where I should be outlining the blog’s grand ambition, or detailing the scope of what I’d like to cover.

And yet, as the title suggests, I think that might be a little contrived. Being honest, like most people I’ve started writing a blog to see whether I can a) start a blog and b) sustain a blog.

A couple of years ago I’d have waited until everything was in place. The tech know-how, ideas for the first few posts, the big over-arching concept behind it – I’d have wanted this all just so before getting started.

This is partly, I think, because we’re taught – by education, by socialisation, by work, by family – not to make mistakes in public. And partly because I work in advertising, where you’re told that making mistakes in public can be very costly indeed.

So, of course, the urge to have everything in place in actually a particularly self-delusional – and effective – form of procrastination.

And for a long time it became something I’d got really good at.

But actually, the best, and perhaps the only, way to truly learn something, is to try doing it. And trying something will always involve failure of some kind.

Maybe the outcome will be a catastrophe, or merely different to how you expected it. But the unexpected, and indeed failure, can be good. We learn to fail better.

So you therefore find this blog an ongoing work in progress. I haven’t had the tech masterclass from my IT friend. I havent yet learned – or been shown – how to link, embed, customise, optimise, and generally make this the kind of professional blog I’m used to reading. Tell the truth, I’m not really sure that I know what I’m doing.

Which seems as good a reason as any to give it a go.

So, at see what happens I’ll be talking about the stuff that interests me, that I’m lucky enough to have to think about as part of my job: people, behaviour, ideas, attitudes, culture, trends, stuff I’ve seen.

And, sometimes, advertising.

A business which happily, of late, seems to have understood this idea of learning by doing.

So, that’s it for now. That’s my ‘hello world’ post.

It seems a lot longer than I’d initially intended. And I seem to have said a bit about my intentions as well.

I didn’t mean to, but I guess that kind of proves my point