Making your marketing all about resource, not just budget
Optimising your Owned assets, including expertise, opinion, and time
Making your service personalised, even if (or rather, especially if) you’re web-based
Giving clear roles to people within your organisation, but making sure the directions are more than just job descriptions
Empowering your engaged employees to turn their work into art, thereby making them even more engaged
Making your people your best assets, and the reason your customers keep coming back.
Lots of things I’ve covered here are all in this brilliant case study.
And even better, it’s about how an agency actually went and did it, as opposed to telling others about it