What a fantastic phrase, I thought to myself as I read this.

Here’s where I read it. But the context is this:

In the new Madden N.F.L. 12 video game, football players who get a concussion are benched. The aim is to teach a new generation of athletes about safety in sport. “‘It’s a great approach to teach kids in a way that no one else can reach,’ said Chris Nowinski, the co-director of the Sports Legacy Institute and a former Harvard football player, who speaks at schools and summer camps about the seriousness of concussions. Nowinski added: ‘Considering how hard it is to reach young kids and expose them early, this is brilliant. You’re training kids from the cradle to play sports more safely. If you get a concussion, come out of the game. You can’t unteach that.'”

So, once more we see that gaming is going to take over the world:

  • Trying things out in a virtual world can lead to effective behaviour change in the real world for those who participate
  • The community offered by games, and their players, can provide a credible intermediary for providing messages and instruction
  • Re-framing lessons as elements of play makes learning better

It boils down to this: Games bypass ‘learned’ and go straight to ‘understood.’

You can’t unteach something that doesn’t feel like it’s been learned in the first place.

As Confucius said, “I hear and I forget. I see and I remember. I do and I understand.”